No one cares about your stupid startup

Interactive Beauty App Builds Brand Loyalty For Lancôme

This is a great casestudy of mobile ans social media working hard for a large brand, specifically a line beauty products. The kicker is that the iPhone app is translated into Chinese and English.
Read the article here.

itunes player from Graffiti, NYC

Daffy's site relaunch

Daffy's has relaunched their site and I must say that it, in short, rocks. Whether it increases sales, awareness, consumer participation, brand awareness, etc. remains to be seen. What I like is the interface. It intuitive and easy to zip around. Even the screen loader is cool. A tracking application follows the GPS signals of the delivery trucks around and you can set up alerts so that you are the first to know when new, gotta have it, fashion comes in to your local Daffy's.

Jack Daniel's whiskey brand adds mobile to marketing mix

Nice mobile campaign from Jack Daniels in Europe. A bit of a swiss army knife solution that expands consumer engagement beyond an existing experiential program. In all, the download numbers are good. Close to 200,000 downloads across all the major platforms speakes to ubiquity of the adaptation of this mobile tool. Read the article here.

Loupe for iPhone

"With Loupe you can capture your color inspirations so you don't have to try and guess what that shade was when you are back at your computer." Looks cool. Gonna give it a try.

New mix for July 2009