This is a very fun mobile tool that no one is using quite yet. Very much like Geo Tagging was before Jeep got a hold of it. Essentially, you can create a 2d barcode, the pox, that is readable by your phone via a downloadable application that is java based. The Smartpox creates a link between the offline and online world through the decoding of the "pox."
For example: say you're band wants to gain word-of-mouth exposure about a new song you have released. Plaster the town with posters that have the Smartpox on it. Encourage users to decode the "pox" which could lead them to the url with your new song embedded in it. Have them download right to their phone/mp3 player and you're in business.
www.smartpox.com
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