Grabbed from MediaPost, "In steps, mediaFORGE - which built apps for Mitt Romney and PetSmart charities - is trying to solve the problem by marrying old new media distribution with new new media formats (say that five times fast). Its rich-media ad unit displays and distributes fully functional widgets. The banner ad behaves like a widget, and the widget behaves more like an ad.
Overstock.com testing showed the new IAB-compliant ad unit ran the retailer's widget that pulled in daily special product offerings. Viewers could play with the Overstock catalog in the banner just as they would in a stand-alone widget, but those who clicked through on the richer media to the site became even richer prospects.
No comments:
Post a Comment