Mr. Wolff is trippin'

I am pulling this quote from CNET because it illustrates why most of media elders don't get it. I believe the term, "can't see the forest through the trees," applies here. Within 5 to 10 years these "cretins" are the audience, the user. In fact, they're here right now. We just haven't given them a proper forum. They have strong opinions and equally strong brand preferences. They may not be buying big ticket items but they are buying an ass-load of shoes. To paraphrase David Ogilvy, "The consumer isn't a moron; she's your daughter."

Michael Wolff, whose new, lascivious Rupert Murdoch bio The Man Who Owns The News has taken the New York media industry by storm, stirred up some social-networking class warfare in an interview Monday with BusinessWeek's Jon Fine.

"If you're on MySpace now, you're a (expletive) cretin. And you're not only a (expletive) cretin, but you're poor," said Wolff, whose previous book Burn Rate chronicled dot-com excess in the late '90s and who openly attests to hating the word "blog."

"Nobody who has beyond an eighth grade level of education is on MySpace. It is for backwards people," added Wolff, who is also the founder of Newser.