pat, pat, pat

Well, well.  A little pat on the back is needed here.  An integrated, multi-channel campaign for Carnival Cruise Lines' Fun Ship Island.  Using display ads, search, PR, blogging, viral tagging, outdoor billboards, print and a mobile campaign in Times Square, the campaign drove 220 million online impressions and a butt-load of traffic to www.funshipisland.com

Big thanks to my crack team at Avenue A | Razorfish for pulling it off.  WººT!

Open Files: Nine Digital Trends for the Future

Open Files: Nine Digital Trends for the Future

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Widgets, Kungfu Panda Widgets

Nice application of widget by Interpolls and DreamWorks.  Through a series of questions the widget recommends which character from the movie you should train with.  Apparently, I need to train with Master Mantis.  The brand interaction and engagement is smooth and clocks in at just over a minute.  The social/viral aspect is pretty clean too.

Mobile Marketing Guidelines 2008

Hot off the presses, bitches.  Get it now and please, practice safe mobile marketing.

SnapTell

A fun new mobile app. that gets around a lot of the hurdles of mobile marketing. Their motto is snap.send.get.  Relying on image recognition technology, the user snaps a photo of the required image, mms's it to an address at snaptell.com and within a minute you have a reply in your inbox with messaging or an offer from the advertiser.  Its in beta with Rolling Stone and Men's Health trying out programs.

MUTO is out!

MUTO is out!

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Data Portability: Facebook, Google and MySpace

Data Portability: Facebook, Google and MySpace

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