New campaign run by AdMob. To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. 5 million hits in the first week. Whoooo. See the rest of the article here.
Saturday, September 6, 2008
Mobile Stars in Adidas 360° Campaign
New campaign run by AdMob. To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. 5 million hits in the first week. Whoooo. See the rest of the article here.
Arm & Hammer's Essentials
It's up and running, www.armandhammeressentials.com and its beautiful. Big thanks to Michael and team for seeing through this site supporting a new A and H product launch. Go and buy ass-loads of it in your local market! Feel good about your self and feel good about the environment.
Pinch Media
the only advertising company for the iPhone that sits down with developers and helps them determine when advertising makes sense, and when it doesn’t.
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