Tuesday, January 27, 2009
BMW, Gaming and Branding, Oh my
This is a nice, brand passive iPhone game for BMW Mini. Jumping on the iPhone bandwagon with this free game is a clear way for Mini to increase consumer engagement with the brand. It also makes complete sense because Apple and Mini have a strong overlap of demographics. BMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.
Friday, January 23, 2009
Pharma Companies and Social Media Marketing
"Over 80% of Internet consumers search online for health information, trusting peer-generated social media content more than pharma company websites and what their physicians say. It has become commonplace to use online support groups to discuss medications or treatments with other patients."
Cadillac dealership leverages mobile marketing at auto show
San Diego-based Cadillac dealership Marvin K. Brown Auto Center used mobile to generate buzz around the new CTS car and drive people to its location.
The dealer tapped Ping Mobile to create a campaign with a call to action on the Cox Media network, asking local viewers to text CTS to 269411 to receive a free gas card. The campaign was designed around the 2009 San Diego Auto Show, where the dealer had a booth set up.
"The strategy for this client’s campaign was to engage visitors to the 2009 San Diego Auto Show and make their booth stand out as much as possible, and not just fade into the background like white noise,” said Shira Simmonds, president of Ping Mobile, Englewood Cliffs, NJ.
Wednesday, January 14, 2009
Martha Stewart Weddings fully mobilizes print ads in latest issue
Martha is getting involved. I like the notion of twining mobile marketing with a traditional marketing channel, aka magazine special issue publishing. Will this additional engagement channel take root, catch fire, ladder-up to conversion for the advertisers? Activate the la-z-boy leg rest and watch.
The Winter 2009 issue of Martha Stewart Weddings is enabling marketers to provide interactive advertisements in the publication.
Bloomingdale’s and Macy’s are examples of some of the advertisers in the issue. The Winter 2009 issue of the wedding magazine was fully mobilized using SnapTell’s Snap.Send.Get. technology which lets readers take a picture of an ad to receive additional information.
“Virtually every ad in the issue was activated with a tip, including some of the top bridal fashion, jewelry, travel and retail brands in the country,” said Amy Wilkins, senior vice president and publisher of Martha Stewart Weddings, New York.
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