San Diego-based Cadillac dealership Marvin K. Brown Auto Center used mobile to generate buzz around the new CTS car and drive people to its location.
The dealer tapped Ping Mobile to create a campaign with a call to action on the Cox Media network, asking local viewers to text CTS to 269411 to receive a free gas card. The campaign was designed around the 2009 San Diego Auto Show, where the dealer had a booth set up.
"The strategy for this client’s campaign was to engage visitors to the 2009 San Diego Auto Show and make their booth stand out as much as possible, and not just fade into the background like white noise,” said Shira Simmonds, president of Ping Mobile, Englewood Cliffs, NJ.
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