Martha is getting involved. I like the notion of twining mobile marketing with a traditional marketing channel, aka magazine special issue publishing. Will this additional engagement channel take root, catch fire, ladder-up to conversion for the advertisers? Activate the la-z-boy leg rest and watch.
The Winter 2009 issue of Martha Stewart Weddings is enabling marketers to provide interactive advertisements in the publication.
Bloomingdale’s and Macy’s are examples of some of the advertisers in the issue. The Winter 2009 issue of the wedding magazine was fully mobilized using SnapTell’s Snap.Send.Get. technology which lets readers take a picture of an ad to receive additional information.
“Virtually every ad in the issue was activated with a tip, including some of the top bridal fashion, jewelry, travel and retail brands in the country,” said Amy Wilkins, senior vice president and publisher of Martha Stewart Weddings, New York.
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