Facebook flashmob shuts down station

As reported in CNN, the genius of a flash mob to seize control of a moment. This has nice implications for event based marketing efforts. Reminds me of that great scene in the Fisher King, where Robin Williams is in Grand Central and suddenly has the vision that everyone in the station is waltzing.

Guinness mobile campaign lets you rate your pint

A nice mobile campaign from Guinness. Mobile Card Cast powered the Guinness program. The program asks participans to rate their pint and get a chance to win a trip to Dublin. Ok, its a sweeps program, or is it? This program is about brand loyalty and customer loyalty. As an extension the program asks users to rate their drinking establishment for quality of pour, etc. In what might be called a 'pub loyalty index,' the favorites were rewarded with plaques and such. Read about the program here.

Will Arnett and R/GA deliver the goods for the Superbowl