A nice mobile campaign from Guinness. Mobile Card Cast powered the Guinness program. The program asks participans to rate their pint and get a chance to win a trip to Dublin. Ok, its a sweeps program, or is it? This program is about brand loyalty and customer loyalty. As an extension the program asks users to rate their drinking establishment for quality of pour, etc. In what might be called a 'pub loyalty index,' the favorites were rewarded with plaques and such. Read about the program here.
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