Smartphones driving mobile shopping: PriceGrabber

Yeah, I know its not that sexy. But if you read into the article, the numbers build a solid case. The kicker is that the base numbers will just get bigger, wider, hit more demographics: teens, boomers, Moms, etc. While its important to focus on the, "right now," it also very important to focus on the, "whats next."

According to PriceGrabber.com’s Mobile Shopping Behavior Survey, 58 percent of U.S. online consumers already own a Web-enabled mobile phone. Furthermore, of those consumers that own a Web-enabled mobile phone, one in 10 has bought products or services with their device.

link to article