Jack Daniel's whiskey brand adds mobile to marketing mix

Nice mobile campaign from Jack Daniels in Europe. A bit of a swiss army knife solution that expands consumer engagement beyond an existing experiential program. In all, the download numbers are good. Close to 200,000 downloads across all the major platforms speakes to ubiquity of the adaptation of this mobile tool. Read the article here.

Loupe for iPhone

"With Loupe you can capture your color inspirations so you don't have to try and guess what that shade was when you are back at your computer." Looks cool. Gonna give it a try.

New mix for July 2009