Daffy's site relaunch

Daffy's has relaunched their site and I must say that it, in short, rocks. Whether it increases sales, awareness, consumer participation, brand awareness, etc. remains to be seen. What I like is the interface. It intuitive and easy to zip around. Even the screen loader is cool. A tracking application follows the GPS signals of the delivery trucks around and you can set up alerts so that you are the first to know when new, gotta have it, fashion comes in to your local Daffy's.