Well, well. A little pat on the back is needed here. An integrated, multi-channel campaign for Carnival Cruise Lines' Fun Ship Island. Using display ads, search, PR, blogging, viral tagging, outdoor billboards, print and a mobile campaign in Times Square, the campaign drove 220 million online impressions and a butt-load of traffic to www.funshipisland.com
Big thanks to my crack team at Avenue A | Razorfish for pulling it off. WººT!
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