New campaign run by AdMob. To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. 5 million hits in the first week. Whoooo. See the rest of the article here.
Saturday, September 6, 2008
Mobile Stars in Adidas 360° Campaign
New campaign run by AdMob. To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. 5 million hits in the first week. Whoooo. See the rest of the article here.
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