Thursday, September 13, 2007

ThinkPad Reserve Edition in NYTimes



A nice pick from the Times' Circuits section for the Reserve Edition.  Led the team that created this fun site.  The cool part is that all images of the product are modeled in Maya and woven together in Flash.  We were able to create a much more fluid approach to, 'discovering' the product rather than traditional photography or video angle.  The teaser launch of this product was also a great lesson in viral marketing.  That is for another post.

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